In this assignment, I chose to
redesign for the jelly snacks packaging as I realize there are problems with
the current packaging, they tend to be really hard to open. One, which has a
thin sheet of plastic, which prevents the plastic from spilling out it’s glued
onto the plastic container with just a little small tab for the consumer to
grab and tear it off causing it really hard to get a good grip of, it requires
a lot of strength to tear the thin plastic off, sometimes the plastic will
split into two thin plastic while tearing causing it even harder to open. When
the thin plastic comes off, the juice from the jelly always spills out.
With this new packaging, it
resolves the problem of getting access to the jelly. By just easily twisting or
bending the cap and the bottom, it will split apart easily allowing the
consumer to consume the product. If the consumer cannot finish it all at once,
he/she can just put the cap back on.
The whole packaging is made with
polypropylene, the body and cap are made separately, jelly is then injected
into the body, and afterwards the mouth of the body and the cap are combined by
heating the edge of both parts, this ensures that the jelly won’t be able to
spill out and that it will not be contaminated.
A recycling logo is printed at
the bottom of the bottle making it easier for recycling.
To use this packaging, just need
to simply snap the cap off from the body and squeeze the body to get access to
the jelly, cap can then be put back on. This ease of use in this design allows
the target market to easily figure out how to use to after purchasing.
This size of the this packaging
is designed so that it has a considerate amount of jelly snacks inside together
and that it is at a size that allows the target audience to have the most
comfortable grip of.
With the small hole at the top of
the packaging, allows it to be hung in retail shop racks.
With different flavour of jelly
comes in different colour and graphics body. Giving a more similar colour to what the jelly flavour it
is.
I think this is really a good way to sovle the problem of opening the old packaging of the jelly snacks. The new design is easier for children to open, while with the existing ones, they will not be able to peel or twist. Recap is also a good thing, as the user will not need to finish it once it's opened. I also quite like the shape of the packaging, children will love it.
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ReplyDeleteThe problem of opening jelly snack does happen a lot. It's really frustrated when you try to open just one small jelly snack. But, Squize! Jelly solve the problem. It is much easier to open than the thin plastic paper. Also, I like the idea of making a hole on the top cap so children can bind the jelly bottle to their bag and carry around.
ReplyDeleteI love your idea! it makes eating these jelly drinks so much easier!the shape is organic and reflects the content, its a great idea that it doesn't need extra packaging to display on the shelf. but as always, round shapes will always lead to a transportation problem, like transporting air. But overall, a great idea! :)
ReplyDeleteI reckon it's a good idea since it would really make it easier for kids to eat it without making too much of a mess. Also, the shape and transparency of the packaging reflects its content! Good job!
ReplyDeleteI agree with the problem u have stated, its so hard to open the plastic film on top of the jelly packs.
ReplyDeletei like the design solution you have come up with and think the lid is a great idea as kids might not finish it all at once.
My only concern is that the lid wont stay on the body as its just sitting on a lip, otherwise great job.
your jelly pack design is great, it makes it so much easier to open and consumer the jelly. the squeeze pack also helps with the extraction of the jelly which i find to be difficult and it allows you to get most of the product. its seems though if you squeeze the package too much the lid will come out and contents pour on the ground.
ReplyDeleteI've seen your progress since day one and i think it's amazing how you got to this point. I think the packaging really looks appealing and cute, girls would love them. The choice of colours are great as well. They are not bright neon colours but still looks appealing. And it's a massive improvement of what the typical jelly packaging looks like now.
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